Raising capital is rarely about having a good business. It's about presenting one that a funder can say yes to quickly.
Whether you're raising growth capital to scale, or recovery capital to stabilise, I help business owners get investment-ready, build the case a funder actually needs to see, and navigate the process from first conversation to funds in the bank.
Every funding case is backed by market and sector trend analysis from Eryquin-Mor Ferguson, Trend Analyst at FergusMOR, so your pitch reflects what funders are backing right now.
Two very different reasons to be here
Growing and raising expansion capital. You've got traction, a credible growth plan, and you need capital to fund the next stage — new equipment, market expansion, working capital to support growth, or an acquisition.
Recovering and raising rescue or turnaround capital. The business is under pressure, and part of the path forward involves securing funding to stabilise operations, restructure debt, or support a formal business rescue process.
The preparation looks different depending on which one you are — but the underlying discipline is the same: funders need to see a clear, credible, well-documented case before they'll commit.
What "investment-ready" actually means
Most businesses that fail to raise capital aren't turned down because the underlying business is weak — they're turned down because the case wasn't ready. That usually means one or more of:
Financials that aren't clean, current, or presented in a way funders can quickly trust
No clear articulation of exactly how much is needed, for what, and what it will produce
Governance or management structure that raises questions a funder won't ask out loud — they'll just decline
No realistic view of what the business is actually worth, or what stake/terms are reasonable to offer
Getting these right before approaching funders materially changes both your odds and the terms you're likely to get.
How I work with you
1. Capital Readiness Assessment. An honest look at where the business currently stands against what funders will expect to see — financials, governance, growth plan, and the story that ties them together.
2. Preparation. Building out what's missing: a clear funding case, financial packaging, and — where relevant — realistic valuation groundwork so you know what you're actually asking for.
3. Positioning & Introductions. Identifying the right type of capital and funder for your situation [insert your actual scope here — e.g. "and making introductions within my network" if applicable, or remove if you don't broker introductions], and preparing you for what funders will actually ask.
4. Process Support. Staying involved through due diligence, negotiation, and closing — this is where deals most often stall or fall apart, and where experienced support matters most.
Types of capital
Infrastructure establishment
Growth and expansion capital
Working capital facilities
Business rescue and turnaround funding
Debt restructuring support
Important, in plain terms
Let be clear about my role:
1. Initial evaluation – after the initial engagement fee of R 35 000 has been paid, the Advisors review the Business and existing documentation, and identify key information or documentation gaps.
– Any documentation gaps identified will be discussed with the Client and the next steps agreed.
2. Positioning – the Advisors compile a professional project, investment and funding profile / presentation of the Business.
3. Funder research – the Advisors research and identify funds, funding institutions and programmes that match the Business's profile and capital requirement, and confirm the relevant funding criteria and application requirements.
4. Application support – the Advisors prepare and support the Client with completing and submitting the applicable funding applications. This marks completion of the initial funding process referred to in clause 5.1.
5. Facilitation – where applicable, the Advisors facilitate the Client's initial engagement with the relevant funding institutions (introductions, meeting coordination and follow-up).
We don't guarantee that capital will be secured."
Every raise is different, and no legitimate advisor can promise a specific outcome — what I can promise is a materially stronger case than most businesses walk in with.
Why work with me on this
AWARDS:
MOST IMPROVED BUSINESS COACH GLOBALLY - Berlin - August 2013 (first South African recipient)
EMERALD Coach - South Africa - Nov 2014
MILLIONAIRE Coach - South Africa - Nov 2015
COACH of the Year South Africa - Nov 2015TOP CONVERSION AWARD - South Africa – Nov 2016
PRESIDENT'S CLUB 2016BUSINESS PARTNER OF THE YEAR - South Africa - 2019
CHAIRMAN'S CLUB 2021
More than 30 years advising businesses
ActionCOACH-accredited business coach, based in Pretoria
Registered Senior Business Rescue Practitioner (CIPC) — coaching from someone who has also sat inside genuinely high-pressure business situations, not only advised on them from a distance
Founding Chairperson of the Pretoria Sakekamer (2023–2026) and Joint Chair of the Centurion Chapter of Sakeleiersraad — active in rooms with other serious business leaders, which shapes the standard this coaching is held to
MBL (UNISA), B.Com Hons (North-West University)
Next step
Book a Capital Readiness Consultation
We'll start with a straightforward assessment of where your business currently stands, what kind of capital makes sense, and what needs to happen before you're ready to approach funders.