Business Architecture
Our unusual combination, on purpose.
Most business coaches specialise in growth. Most business rescue practitioners specialise in distress. I work across both — because understanding one makes me better at the other.
Fergus-Mor Ferguson
Director
Fergus Ferguson is one of South Africa's most decorated business coaches — an internationally award-winning executive, leading business architect, and civic leader whose career spans more than four decades across finance, corporate strategy, entrepreneurship, and leadership development. He is also a Senior Business Rescue Practitioner registered with the Companies and Intellectual Property Commission (CIPC), bringing critical intervention capability to businesses navigating complex turning points.
A management accountant by training, he completed his B.Com (Hons) at North-West University before rising through the corporate ranks to lead strategic and corporate marketing at Denel Informatics. He went on to earn his MBL from the University of South Africa in 1996, before founding his own management consulting practice in 2000 — collaborating with KPMG and SAB&T on projects across agriculture, manufacturing, retail, and training.
As an ActionCOACH accredited Business and Executive Coach, Fergus was named Most Improved Business Coach globally in Berlin in 2013 — the first South African ever to receive the award. In 2015, he was crowned Coach of the Year at the Business Excellence Forum South Africa. He added Business Partner of the Year in 2019.
Known in business circles as a leading business architect and registered Senior Business Rescue Practitioner with CIPC, he operates at the intersection of strategic vision and practical intervention — helping businesses grow, transform, and, when necessary, recover. Fergus also served as founding Chairperson of the Pretoria Sakekamer from 2023 to 2026, with a bold mandate to establish Pretoria as a world-class business hub by 2050.
Credentials & involvement
AWARDS:
MOST IMPROVED BUSINESS COACH GLOBALLY - Berlin - August 2013 (first South African recipient)
EMERALD Coach - South Africa - Nov 2014
MILLIONAIRE Coach - South Africa - Nov 2015
COACH of the Year South Africa - Nov 2015TOP CONVERSION AWARD - South Africa – Nov 2016
PRESIDENT'S CLUB 2016BUSINESS PARTNER OF THE YEAR - South Africa - 2019
CHAIRMAN'S CLUB 2021
More than 30 years advising businesses
ActionCOACH-accredited business coach, based in Pretoria
Registered Senior Business Rescue Practitioner (CIPC) — coaching from someone who has also sat inside genuinely high-pressure business situations, not only advised on them from a distance
Founding Chairperson of the Pretoria Sakekamer (2023–2026) and Joint Chair of the Centurion Chapter of Sakeleiersraad — active in rooms with other serious business leaders, which shapes the standard this coaching is held to
MBL (UNISA), B.Com Hons (North-West University)
Beyond client work
Outside direct client engagements, I served as Founding Chairperson of the Pretoria Sakekamer from 2023 to August 2026, and I am Joint Chair of the Centurion Chapter of Sakeleiersraad. These are rooms where business leaders meet, deliberate, build trust and hold each other to a higher standard — and that standard shapes how we work with every client.
Marina Ferguson
Director
Marina Ferguson is an internationally accredited Business and Life Coach, a pioneering labour relations practitioner, and a scholar of personal and professional leadership — with a career spanning more than four decades across banking, manufacturing, government, and management consulting.
Marina began her career at Absa (then Trust Bank), rising to Head of Training for the bank's regional training centre. She went on to lead national workforce strategy as Human Resources Manager at Premier Milling, before founding M. Ferguson Consulting in October 1994 — one of Pretoria's first independent labour relations consultancies. She has worked alongside PricewaterhouseCoopers and consulted across agriculture, manufacturing, retail, agro-forestry, IT, and the public sector.
She founded two trade unions when workers needed a voice, and is a qualified CCMA Mediator and Arbitrator as well as an accredited ADRASA Arbitrator. Marina is an accredited Results Coach, and an accredited Brené Brown Dare to Lead facilitator. She is currently completing her MPhil in Personal, Interpersonal and Professional Leadership at the University of Johannesburg, with a specialist focus on Emotional Intelligence in both work and personal relationships.
Marina served on the Management Committee of the Pretoria Sakekamer until Aug 2026. She is responsible for Youth Development — including the ActionCOACH YESS Programme (Young Entrepreneurs Start Smart) through the MOR Foundation, a Non-Profit Organisation dedicated to youth development, ensuring that the work of building great leaders begins long before the boardroom.
What we actually do, in plain terms
Helping business owners succeed in the High Value, Long Selling Cycle, Complex Sale environment
Grow & Scale Companies — helping stable and growing businesses systemise, build management depth, and increase what they're actually worth
Executive Coaching — one-on-one work with owners and senior leaders on decision-making and leadership capacity
Business Rescue & Turnarounds — formal, CIPC-registered support for businesses in genuine financial distress
Capital Raising — helping businesses get investment-ready and navigate raising growth or recovery capital/post commencement funding
Growing Generational Wealth — increasing the value of your business 5–10X, so that what you build lasts beyond you
Next steps…
If you're trying to work out which of these areas fits your situation, that's exactly what an initial conversation is for.
Let’s talk about where your business is heading
A short, confidential conversation is usually enough to see which path fits — growth, coaching, capital raising or business rescue. Tell us a little about your situation and Fergus will come back to you personally within one business day.